“Jewellers must have educated individuals, which perhaps was not the case up to now. Too many occasions I have entered a jewellery store and seen salespeople who have been selling, maybe, shirt or perfume the week before,” he says. “The winners are going to be those that can steadiness between presenting the products on-line and selling on-line, and at the identical time having a shop where the consumer can have a physical experience,” he explains. The past 10 years has seen vital change in the Australian jewellery panorama – but analysis of the chain store data reveals numerous stunning developments.…
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