One of the best investment ventures you should consider is the caf business. Putting up a caf is not a guarantee that you will get maximum profit; you must calculate how to stay ahead of the competition. You may not entirely rely on the basic profit-making ideas. Depending on how you run the caf business, your investment may be a failure or a success. Reads on to learn some of the revenue-boosting ideas for your business.
Boosting counter sales is the primary tip for increasing profits in your caf business. You should have enough stock at the checkout counter and your staff should know how to sell them. Different areas have various tastes for particular products so you should ensure that you sell the appropriate merchandise. Ensure that you sell products that are not only easy to use but your customers should not find it hard understanding. Besides, avoid customized options and sell at reasonable prices because no one is going to make an impulse buying if the products are overpriced. You will also get maximum profit by selling retail items. Consider adding merchandise such as reusable coffee mugs especially for customers who are loyal to your brand. Besides, find products that suit the environment and activities your customers will be drinking the coffee.
The other factor you should consider is to linger or not to linger. You should expect customers who will buy a cup of coffee and spend several hours at the restaurant. Although they may take a seat away from the purchasing customers, some caf owners appreciate them because they make the place look busy when it isn’t. Besides, consider offering gift cards. Remember that coffee shop gift cards are the fourth most popular type of gift card and if you haven’t started offering them, you are missing every time a loyal customer has a birthday.
Moreover, you can add booze to the menu. If alcohol is added on the menu, customers will tend to spend more. The moment a customer purchases the first bottle, they are likely to order more. In case there is a slow-down in the evening, perhaps that’s the time to introduce beer or wine. Soymilk and almond are some of the options you can consider for people with lactose intolerances. However, ensure that you buy your high-quality coffee bean wholesale vendor.
Getting on Instagram is another way of marketing your business. Work with a social media manager who has the skills to curate an on-brand grid theme. Be tolerant to customers who want to take pictures in your restaurant. Also, ensure that you partner with relevant organizations as you involve the community. Apart from showing up at community events, you can as well show up with free samples.